When we design a survey, we take our time. We word each question carefully, test it with a small group first, and fix anything that confuses people before it goes out. We do this because we know one simple truth: if people don't understand the question, we can't trust the answer. Then we turn around and build the forms our teams use every day — attendance sheets, activity reports, client intake forms, applications, monthly returns — in a fraction of that time, with a fraction

How one approaches participants can set the tone for the data collection. Will they remain engaged? It’s all in the approach.

Polls not only benefit the voters, they also benefit the elected but how do we determine if they are valid/reliable? Can we trust the polls?

A strategy widely believed to hold the key to great management is employee surveys but they are rarely as meaningful as you think they are.